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(Ebook) The Handbook of Media Audiences (Global Media and Communication Handbook Series (IAMCR)) by Virginia Nightingale ISBN 9781405184182, 9781444340525, 1405184183, 1444340522

  • SKU: EBN-2502380
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4.7

28 reviews
Instant download (eBook) The Handbook of Media Audiences (Global Media and Communication Handbook Series (IAMCR)) after payment.
Authors:Virginia Nightingale
Pages:549 pages.
Year:2011
Editon:1
Publisher:Wiley-Blackwell
Language:english
File Size:3.66 MB
Format:pdf
ISBNS:9781405184182, 9781444340525, 1405184183, 1444340522
Categories: Ebooks

Product desciption

(Ebook) The Handbook of Media Audiences (Global Media and Communication Handbook Series (IAMCR)) by Virginia Nightingale ISBN 9781405184182, 9781444340525, 1405184183, 1444340522

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.Details the study of audiences and how it is changing in relation to digital mediaRecognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media worldOffers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached todayArgues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving themIncludes contributions from some of the most outstanding international scholars in the field
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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