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(Ebook) The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities by Bird, Andy; McEwan, Mhairi ISBN 9781119953319, 9781119961185, 9781119961192, 9781119961208, 9781119208150, 1119208157, 1119961181, 1119953316, 111996119X

  • SKU: EBN-5310436
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5.0

19 reviews
Instant download (eBook) The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities after payment.
Authors:Bird, Andy; McEwan, Mhairi
Pages:294 pages.
Year:2012
Editon:1
Publisher:Wiley
Language:english
File Size:17.55 MB
Format:pdf
ISBNS:9781119953319, 9781119961185, 9781119961192, 9781119961208, 9781119208150, 1119208157, 1119961181, 1119953316, 111996119X
Categories: Ebooks

Product desciption

(Ebook) The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities by Bird, Andy; McEwan, Mhairi ISBN 9781119953319, 9781119961185, 9781119961192, 9781119961208, 9781119208150, 1119208157, 1119961181, 1119953316, 111996119X

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
Abstract: The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth.�
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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