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(Ebook) The Future of Global Business: A Reader by Michael Czinkota, Ilkka Ronkainen ISBN 9780415800938, 0415800935

  • SKU: EBN-2334952
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5.0

33 reviews
Instant download (eBook) The Future of Global Business: A Reader after payment.
Authors:Michael Czinkota, Ilkka Ronkainen
Pages:769 pages.
Year:2011
Editon:1
Publisher:Routledge
Language:english
File Size:2.87 MB
Format:pdf
ISBNS:9780415800938, 0415800935
Categories: Ebooks

Product desciption

(Ebook) The Future of Global Business: A Reader by Michael Czinkota, Ilkka Ronkainen ISBN 9780415800938, 0415800935

In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and?to react quickly to?change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.? Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
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