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(Ebook) The Emperor’s Old Groove: Decolonizing Disney's Magic Kingdom by Brenda Ayres (editor) ISBN 9780820463636, 0820463639

  • SKU: EBN-26749048
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5.0

26 reviews
Instant download (eBook) The Emperor’s Old Groove: Decolonizing Disney's Magic Kingdom after payment.
Authors:Brenda Ayres (editor)
Pages:203 pages.
Year:2003
Editon:New
Publisher:Peter Lang Inc., International Academic Publishers
Language:english
File Size:8.0 MB
Format:pdf
ISBNS:9780820463636, 0820463639
Categories: Ebooks

Product desciption

(Ebook) The Emperor’s Old Groove: Decolonizing Disney's Magic Kingdom by Brenda Ayres (editor) ISBN 9780820463636, 0820463639

Disney’s attempt to validate multicultural diversity may appear to be a worthy, even admirable, endeavor. However, the contributors of this book argue that the Disney company’s version of multiculturalism is really the same «old groove» – a surreptitious colonizing force that manipulates the psychological, cultural, and political identities of consumers, predominantly children. Demystifying the mechanisms and ideals through which Disney manages public values and expands its empire of illusory American culture, The Emperor’s Old Groove interrogates animation role models that perpetuate insidious racial, cultural, and gender stereotypes.
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