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(Ebook) The Discourse of Advertising by Guy Cook ISBN 9780415234542, 0415234549

  • SKU: EBN-4542546
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4.3

38 reviews
Instant download (eBook) The Discourse of Advertising after payment.
Authors:Guy Cook
Pages:272 pages.
Year:2001
Editon:2
Publisher:Routledge
Language:english
File Size:55.66 MB
Format:pdf
ISBNS:9780415234542, 0415234549
Categories: Ebooks

Product desciption

(Ebook) The Discourse of Advertising by Guy Cook ISBN 9780415234542, 0415234549

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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