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(Ebook) The Cultural Dimension of Global Business by Gary Ferraro, Elizabeth K. Briody ISBN 9780205835591, 0205835597

  • SKU: EBN-10403472
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Instant download (eBook) The Cultural Dimension of Global Business after payment.
Authors:Gary Ferraro, Elizabeth K. Briody
Pages:304 pages.
Year:2012
Editon:7
Publisher:Routledge
Language:english
File Size:3.96 MB
Format:pdf
ISBNS:9780205835591, 0205835597
Categories: Ebooks

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(Ebook) The Cultural Dimension of Global Business by Gary Ferraro, Elizabeth K. Briody ISBN 9780205835591, 0205835597

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.Learning GoalsUpon completing this book readers will be able to: Understand the interaction between global business and cultureDiscuss comparative values and cultural differencesRecognize the importance of understanding nonverbal communication patterns prevalent in the international business arenaBe familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managingIdentify strategies for coping with culture shock
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