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(Ebook) The Cool Factor: Building Your Brands Image through Partnership Marketing by Del Breckenfeld ISBN 9780470371961, 047037196X

  • SKU: EBN-1652102
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$ 32 $ 40 (-20%)

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5.0

20 reviews
Instant download (eBook) The Cool Factor: Building Your Brands Image through Partnership Marketing after payment.
Authors:Del Breckenfeld
Pages:288 pages.
Year:2008
Editon:1
Publisher:Wiley
Language:english
File Size:2.31 MB
Format:pdf
ISBNS:9780470371961, 047037196X
Categories: Ebooks

Product desciption

(Ebook) The Cool Factor: Building Your Brands Image through Partnership Marketing by Del Breckenfeld ISBN 9780470371961, 047037196X

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor , Del Breckenfeld, a long-time marketer at Fender®  Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their ''cool factor'' even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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