(Ebook) The Content Strategy Toolkit Methods Guidelines and Templates for Getting Content Right 2nd Edition by Meghan Casey ISBN 0138059276 9780138059279

(Ebook) The Content Strategy Toolkit Methods Guidelines and Templates for Getting Content Right 2nd Edition by Meghan Casey ISBN 0138059276 9780138059279

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ISBN 10: 0138059276 
ISBN 13: 9780138059279
Author: Meghan Casey

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice

(Ebook) The Content Strategy Toolkit Methods Guidelines and Templates for Getting Content Right 2nd Table of contents:

Part I: Get Budget and Buy-in
Chapter 1. Identify Problems and Opportunities
Figure Out What’s Wrong with Your Content
Don’t Forget People and Process
Turn Problems into Opportunities
Ready? Let’s Go
Chapter 2. Convince Leaders and Get the Resources
Think Like a Business Person
Quantify the (Missed) Opportunities
Make Your Argument
Ready for Action?
Part II: Set Up for Success
Chapter 3. Get Stakeholders on Board
Stakeholder Roles and Types
Your Stakeholders
Keeping Stakeholders in the Loop
All Aboard
Chapter 4. Assemble Your Cross-Discipline Team
Pick Your Team
Kick Off Your Project
Kick Off for Clarity
Ready to Work
Chapter 5. Prepare for Change
What Makes Change So Hard?
An Approach to Preparing for Change
You Can’t Manage Change
Part III: Dig In and Get the Dirt
Chapter 6. Understand Your Business Environment
Define the Inquest
Get the Goods
Open for Business
Chapter 7. Learn About Your Audience and Users
What You Want to Know and Understand
Your Approach to User Research
Nice to Know You, Users
Chapter 8. Get Familiar with Your Content
The Content Ecosystem
Content Snapshots
Content Conscientiousness
Chapter 9. Evaluate Your Processes
Right People, Right Skills, Right Work
Role Clarity and Decision-Making Authority
Standards, Guidance, and Enablement
Built-in Collaboration and Iteration
Process Evaluation Status Complete
Part IV: Articulate Your Strategy
Chapter 10. Align on a Strategic Foundation
Running a Strategic Alignment Workshop
Preparing a Strategic Alignment Summary
Getting to the Strategy
Discovery: That’s a Wrap
Chapter 11. Set Your Content Compass
Content Compass Scope
Content Compass Components
Create Your Messaging Framework
Define How You’ll Measure Success
How Do You Use Your Measurement Framework?
True North
Part V: Design Your Content
Chapter 12. Prioritize Based on Your Strategy
Methods for Prioritizing Content
Documenting Content Priorities
Light the Way
Chapter 13. Organize for Intuitive Wayfinding
Sitemaps
Building Your Sitemap
Iterating Your Sitemap
Taxonomy
Organized and Ready
Chapter 14. Define the Content Experience
Formulating the Content Experience
Documenting the Content Experience
Testing the Content Experience
Defined, Designed, and Refined
Chapter 15. Specify Content Structure and Requirements
Specifying Content Structure
Getting Specific About Content
The Best-Laid Plans
Part VI: Implement and Evolve
Chapter 16. Define How You’ll Govern Your Content
The Content Life Cycle
Who Makes What Decisions
Decision-Making Process
Approach to Content Ownership
Smart Decision-Making, Facilitated
Chapter 17. Build Out Your Content Playbook
Content Playbook Overview
Content Playbook Examples
Farewell, Content Friend

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Tags: Meghan Casey, Strategy, Content