The boomer's ultimate guide to social media marketing : learn how to navigate the digital highway by Amadio, Kalynn, author instant download

The boomer's ultimate guide to social media marketing : learn how to navigate the digital highway by Amadio, Kalynn, author instant download

xiii, 177 pages : 23 cm, Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way. This book will show you: which six social media websites you should be using; what to say and how to say it to build a vibrant community that listens to you; how to identify your ideal prospects and find them on social media sites; how to create and deliver content effectively; how to develop a social media marketing strategy, including a personalized Marketing Action Plan; and how to have fun on the journey while gaining mastery over the medium. Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey, Includes bibliographical references (pages 169-174) and index, Preface: How this book is organized -- Introduction: Plan your trip -- Highlights: Why use social media -- Best of: How smart businesses are succeeding -- Before you leave: Navigating the digital highway -- Itineraries: The most important social media destinations -- Understanding the language of social media -- Learning social media etiquette -- Transporting content and time management -- Managing your sharing frequency and measuring success -- How to get the most out of this book -- Hit the road -- Appendix A: Setting up your social media accounts -- Appendix B: Marketing action plan template -- Appendix C: Additional resources