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(Ebook) The Blackwell Encyclopedia of Management, Marketing (Blackwell Encyclopaedia of Management) (Volume 9) by Dale Littler ISBN 1405102543

  • SKU: EBN-2233738
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Instant download (eBook) The Blackwell Encyclopedia of Management, Marketing (Blackwell Encyclopaedia of Management) (Volume 9) after payment.
Authors:Dale Littler
Pages:415 pages.
Year:2006
Editon:2
Publisher:Wiley-Blackwell
Language:english
File Size:2.79 MB
Format:pdf
ISBNS:1405102543
Categories: Ebooks

Product desciption

(Ebook) The Blackwell Encyclopedia of Management, Marketing (Blackwell Encyclopaedia of Management) (Volume 9) by Dale Littler ISBN 1405102543

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.Features over 250 entriesIncludes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategyAssesses the implications of developments in new information and communications technologiesContains extensive revisions to the section on retailing to embrace contemporary trends
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