(Ebook) The Art of Startup Fundraising Pitching Investors Negotiating the Deal and Everything Else Entrepreneurs Need to Know 1st Edition by Alejandro Cremades ISBN 9781119191834

(Ebook) The Art of Startup Fundraising Pitching Investors Negotiating the Deal and Everything Else Entrepreneurs Need to Know 1st Edition by Alejandro Cremades ISBN 9781119191834

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ISBN 13: 9781119191834
Author: Alejandro Cremades

Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape. The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. Learn how the JOBS Act impacts the fundraising model Gain insight on startups from early stage to growth stage Find the money you need to get your venture going Craft your pitch and optimize the strategy Build momentum Identify the right investors Avoid the common mistakes Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.

(Ebook) The Art of Startup Fundraising Pitching Investors Negotiating the Deal and Everything Else Entrepreneurs Need to Know 1st Table of contents:

Chapter 1: Everything Started with Onevest
Chapter 2: Raising Capital for Your Startup
Speeding Up the Machine
It's Not as Easy as Reading an Article on TechCrunch
The 18- to 24-Month Plan
Milestones
Breaking Even
Expectations of Investors
Outperform the Competition
Marketing
Storytelling
Leveraging Help
Divide and Conquer
The Rollercoaster of Emotions
Learn to Love Rejection
Connect the Dots
The Pros and Cons of Raising Capital
Don't Underestimate the Need for Capital
Chapter 3: Setting Yourself Up for Success
Investors Don't Want to Invest
The Core of Your Business
Experienced and Talented Management
Organize Your Corporate Structure with a Legal Team
Helpful Advisors
Building Momentum
Team Alignment
Show Your Competitive Advantage
Know Your Terms
Vision
Attracting Investors Requires Patience
Chapter 4: Crafting the Pitch
The Business Plan Problem
Get the Message Straight and Your Team behind It
The Elevator Pitch
The Pitch Deck
Awesome, Effective Pitch Deck Design
The One Pager
Chapter 5: The Due Diligence Package
The Interview and the Visit
Find Balance
Chapter 6: Sources of Capital
Bootstrapping
Credit Cards
Business Loans
Friends and Family
Crowdfunding
Angel Investors and Super Angels
Angel Groups
Family Offices
Venture Capital
Venture Debt
Chapter 7: Understanding the VC Game
Defining Roles in a VC Firm
The Process of Getting Funded by a VC
How VCs Monetize
VC Involvement in Your Company
Understanding the Value a VC Brings
Cutting through the VC Noise
Differences between Venture Capital and Private Equity
Chapter 8: Investment Rounds Explained
Friends and Family
Micro Seed Round
Seed Round
Series A Round
Series B, C, D Investment Rounds
Initial Public Offering (IPO)
Research Is Critical
Chapter 9: Deciding Investment Amounts and Prospects
Needed, Realistic, and Ideal Investment Levels
Your Valuation versus Market Valuation: The Asking Price
Persuading Investors with a Financial Forecast
Identifying Prospective Investors
Six Ways to Contact Investors
Creating a Buzz around Your Startup
Chapter 10: PR: Creating a Storm and Building Momentum
The Rainmaker Code
Journalist Outreach
Self-Distributed Press Releases
More Buzz-Building Tactics for Smart Startups
Chapter 11: What to Look For in an Investor
Why Selecting the Right Investors Is So Critical
Three Factors You Should Be Looking For in Investors
Three Factors to Avoid in Investors
Six Key Questions to Ask Potential Investors
Speed Is a Two-Way Street
Arming Yourself with Answers
Chapter 12: Term Sheets and Terms
Term Sheets 101
Terms within Term Sheets That You Need to Know
Term Sheet Tactics
Smart Term Sheet Strategies
If Things Don't Go Forward
Chapter 13: Closing the Deal
The Importance of Urgency
Creating a Completion Schedule
Managing Expectations
Updating Your Investors
Closing the Deal Is Not the End of the Deal
Chapter 14: Avoiding Common Fundraising Mistakes
Failing to Connect
Clarity and Doing What You Say
Self-Sabotage in the Deal-Making Process
Chapter 15: Understanding the JOBS Act
The Game Changer
The JOBS Act
Implications for Startups and Raising Money Online
Implications for Individual Investors
Chapter 16: Recommended Tools for Fundraising
Using the Right Tools
Organization
Research
Social Media
Outsourcing
Sales and Administration
Finding Your Investors
Chapter 17: Red Flags
Key Red Flags for Startups
Glossary
About the Author
Index
End User License Agreement

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Tags: Alejandro Cremades, Startup, Fundraising