(Ebook) The Art of SEO: Mastering Search Engine Optimization by Stephan Spencer, Eric Enge, Jessie Stricchiola ISBN 9781098102616, 1098102614

(Ebook) The Art of SEO: Mastering Search Engine Optimization by Stephan Spencer, Eric Enge, Jessie Stricchiola ISBN 9781098102616, 1098102614

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Learn about the various intricacies and complexities of internet searchExplore the underlying theory and inner workings of search engines and their algorithmsUnderstand the interplay between social media engagement and other factorsDiscover tools to track results and measure successExamine the effects of key Google algorithm updatesConsider opportunities for visibility in mobile, local, vertical, social, and voice searchBuild a competent SEO team with defined rolesGain insights into the future of search and internet discoverability