The Age of Responsibility : CSR 2.0 and the New DNA of Business by Visser, Wayne instant download

The Age of Responsibility : CSR 2.0 and the New DNA of Business by Visser, Wayne instant download

xvii, 389 pages : 24 cm, \"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these\"--, Includes bibliographical references (pages 367-376) and index