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(Ebook) The African Origins of Rhetoric by Cecil Blake ISBN 9780203875520, 9780415997713, 0203875524, 0415997712

  • SKU: EBN-1269662
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Authors:Cecil Blake
Pages:157 pages.
Year:2009
Editon:1
Publisher:Routledge
Language:english
File Size:1.01 MB
Format:pdf
ISBNS:9780203875520, 9780415997713, 0203875524, 0415997712
Categories: Ebooks

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(Ebook) The African Origins of Rhetoric by Cecil Blake ISBN 9780203875520, 9780415997713, 0203875524, 0415997712

Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the "darkness metaphor" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.
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