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The activation imperative : how to build brands and business by inspiring action by Rosen, William, 1963- author, Minsky, Laurence, author; Sutherland, Rory, 1965- author of foreword instant download

  • SKU: EBN-239640082
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4.7

8 reviews
Instant download (eBook) The activation imperative : how to build brands and business by inspiring action after payment.
Authors:Rosen, William, 1963- author, Minsky, Laurence, author; Sutherland, Rory, 1965- author of foreword
Pages:updating ...
Year:2017
Publisher:Lanham, Maryland : Rowman & Littlefield
Language:english
File Size:10.72 MB
Format:pdf
Categories: Ebooks

Product desciption

The activation imperative : how to build brands and business by inspiring action by Rosen, William, 1963- author, Minsky, Laurence, author; Sutherland, Rory, 1965- author of foreword instant download

xvii, 203 pages : 24 cm, Includes bibliographical references and index, Aim for greater ROI : the activation imperative method -- Ready, set, AIM -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it : content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us : the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- AIM for optimal activation
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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