The 50 plus market : why the future is age-neutral when it comes to marketing and branding strategies by Stroud, Dick instant download

The 50 plus market : why the future is age-neutral when it comes to marketing and branding strategies by Stroud, Dick instant download

314 pages : 23 cm, In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this investigation, The 50-Plus Market shows why marketers can no longer ignore the consequences of demographic and economic change and explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by some of the most affluent members of society - the over-50s, Originally published: 2005, Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?