The 30 day MBA : your fast track guide to business success by Barrow, Colin instant download
1 online resource, Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Fo, Print version record, List of figures; List of tables; Introduction; 01 Accounting; The rules of the game; Fundamental conventions; Accounting conventions; The rule makers; Bookkeeping -- the way transactions are recorded; Cash flow; The income statement/profit and loss account; The balance sheet; Filing accounts; Financial ratios; Analysing accounts; Accounting ratios; Getting company accounts; Ratio analysis spreadsheets; Break-even analysis; 02 Finance; Sources of funds; How leverage/gearing works; Borrowed money; Banks; Bonds, debentures and mortgages; Asset-backed financiers; Equity, How business history is studied in business schoolsBabylon and beyond (4000 bc-1000 ad); Mediaeval merchants (1000-1700); The era of ventures (1700-1900); The age of financial panics (1900-to date); 06 Business law; Corporate structures; Employment law; Employment legislation; Intellectual property; 07 Economics; Schools of economic thought; Micro vs macroeconomics; Market structures; Essential economics; Business cycles; Inflation; Interest rates; Economic policy and tools; More concerns; The broken window fallacy; 08 Entrepreneurship; Why entrepreneurship matters, Who makes a good entrepreneur?Entrepreneurial categories; Family business; Business incubators: where entrepreneurs hang out; 09 Ethics and social responsibility; Teaching ethics and social responsibility in…
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