The 18 immutable laws of corporate reputation : creating, protecting & repairing your most valuable asset by Alsop, Ronald instant download

The 18 immutable laws of corporate reputation : creating, protecting & repairing your most valuable asset by Alsop, Ronald instant download

xii, 306 pages ; 24 cm, Includes index, Part 1: Establishing a good reputation -- Maximize your most powerful asset -- Know thyself-measure your reputation -- Learn to play to many audiences -- Live your values and ethics -- Be a model citizen -- Convey a compelling corporate vision -- Create emotional appeal -- Part 2: Keeping that good reputation -- Recognize your shortcomings -- Stay vigilant to ever-present perils -- Make your employees your reputation champions -- Control the Internet before it controls you -- Speak with a single voice -- Beware the dangers of reputation rub-off -- Part 3: Repairing a damaged reputation -- Manage crises with finesse -- Fix it right the first time -- Never underestimate the public's cynicism -- Remember--being defensive is offensive -- If all else fails, change your name