The 12 investment myths : why individual investors are failing miserably and how you can avoid being one of them by Calhoun, Jack J instant download

The 12 investment myths : why individual investors are failing miserably and how you can avoid being one of them by Calhoun, Jack J instant download

xv, 112 pages : 24 cm, \"Most people believe that investing is an analytical pursuit. But the truth is that emotional discipline plays a much greater role in determining investment success, because emotions drive behavior. Wall Street and the media play on investors' emotions and lead them to believe assumptions that are very often the exact opposite of what is true.\"--Jacket, Includes bibliographical references (pages 111-112), Introduction -- Myth 1: A Savvy Investor Should Be Able to Beat the Market -- Myth 2: Brokerage Firms Are Built on a Client Service Model -- Myth 3: It's All about Performance -- Myth 4: Activity Is Good -- Myth 5: Investors Do All Right for Themselves -- Myth 6: The Media Is a Good Source of Investment Advice -- Myth 7: Invest in Good Companies -- Myth 8: Investing Is Exciting -- Myth 9: All Risk Is the Same -- Myth 10: The End Is Near-So Why Invest? -- Myth 11: I'm Not a Market Timer -- Myth 12: An Investment Advisor's Job Is to Find You \"Opportunities.\"