(Ebook) Technology Entrepreneurship: Bringing Innovation to the Marketplace by Natasha Evers, James Cunningham, Thomas Hoholm ISBN 9781352011173, 1352011174

(Ebook) Technology Entrepreneurship: Bringing Innovation to the Marketplace by Natasha Evers, James Cunningham, Thomas Hoholm ISBN 9781352011173, 1352011174

This second edition of the critically acclaimed core textbook provides students from  technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation.  With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.