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(Ebook) Surprise! : the secret to customer loyalty in the service sector by Magnini, Vincent P ISBN 9781631571022, 9781631571039, 1631571028, 1631571036

  • SKU: EBN-5267466
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Authors:Magnini, Vincent P
Pages:180 pages.
Year:2015
Editon:First edition
Publisher:Business Expert Press
Language:english
File Size:1.61 MB
Format:pdf
ISBNS:9781631571022, 9781631571039, 1631571028, 1631571036
Categories: Ebooks

Product desciption

(Ebook) Surprise! : the secret to customer loyalty in the service sector by Magnini, Vincent P ISBN 9781631571022, 9781631571039, 1631571028, 1631571036

Modern consumers are being bombarded with information from every angle. They can't absorb it all and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions. They must spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. Any owner or manager competing in one of the many service sectors would benefit from implementing the information contained within these pages
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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