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EbookNice Team
Status:
Available4.3
32 reviews
ISBN 10: 1466537132
ISBN 13: 9781439861295
Author: Art Weinstein
SECTION I CUSTOMER VALUE—THE BUILDING BLOCKS
1 Customers Want Exceptional Value!
2 Be Customer Driven and Market Driving
3 Process Management—Best Practices
SECTION II DESIGNING A SUCCESSFUL CUSTOMER STRATEGY
4 Building a Winning Business Model and Value Proposition
5 Service and Quality—The Core Offering
6 Price and Image—The Communicators
SECTION III EXCELLING IN THE MARKETSPACE
7 E-Commerce—Opportunities in Marketspace
8 Integrated Marketing Communications and Social Media
SECTION IV RETAINING CUSTOMERS—ANALYSIS AND STRATEGY
9 Creating Value through Relationship Marketing
10 Customer Loyalty and Retention
11 Customer Value Metrics
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Tags: Art Weinstein, Superior Customer, Retaining Customers
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