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(Ebook) Successful Marketing Strategies for High-Tech Firms by Eric Viardot ISBN 9781580537001, 9781580537018, 1580537006, 1580537014

  • SKU: EBN-932108
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5.0

12 reviews
Instant download (eBook) Successful Marketing Strategies for High-Tech Firms after payment.
Authors:Eric Viardot
Pages:324 pages.
Year:2004
Editon:3
Publisher:Artech House Publishers
Language:english
File Size:2.05 MB
Format:pdf
ISBNS:9781580537001, 9781580537018, 1580537006, 1580537014
Categories: Ebooks

Product desciption

(Ebook) Successful Marketing Strategies for High-Tech Firms by Eric Viardot ISBN 9781580537001, 9781580537018, 1580537006, 1580537014

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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