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ISBN 10: 1403991502
ISBN 13: 9780230513242
Author: Tim Sauber
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
1 Introduction
2 State of the Art in Theory
3 State of the Art in Practice
4 The Dual Gap
5 Concept
6 Action Research
7 Conclusion and Working Hypothesis Rethought
8 Towards a New Set of Management Principles
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