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(Ebook) Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness by Yordanka Chobanova ISBN 9780230230552, 0230230555

  • SKU: EBN-2349986
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Instant download (eBook) Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness after payment.
Authors:Yordanka Chobanova
Pages:286 pages.
Year:2009
Editon:1
Publisher:Palgrave Macmillan
Language:english
File Size:1.26 MB
Format:pdf
ISBNS:9780230230552, 0230230555
Categories: Ebooks

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(Ebook) Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness by Yordanka Chobanova ISBN 9780230230552, 0230230555

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
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