(Ebook) Strategies of Multinationals in Central and Eastern Europe Innovation Systems and Embeddedness 1st Edition by Yordanka Chobanova 0230230555 9780230230552

(Ebook) Strategies of Multinationals in Central and Eastern Europe Innovation Systems and Embeddedness 1st Edition by Yordanka Chobanova 0230230555 9780230230552

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Product details:

ISBN 10: 0230230555

ISBN 13: 9780230230552

Author: Yordanka Chobanova

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

Table of contents:

Part I: The Nature of the Study

1 The Analytical Framework

Part II: CEEC Economies and Global Company Strategies

2 The Global Strategies of Food Companies and their Impact on the CEE Region

3 Privatization and Restructuring in the Agro-Food Industry

Part III: MNEs and MNE Embeddedness in the CEEC Economies

4 MNE Strategies in Hungary

5 MNE Strategies in the Czech Republic

6 MNE Strategies in Bulgaria

7 MNE Strategies in Romania

Part IV: Conclusion

8 Conclusion

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Tags: Strategies, Multinationals, Central, Eastern, Yordanka Chobanova