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(Ebook) Strategies for Electronic Commerce and the Internet by Henry C., Jr. Lucas ISBN 9780262122429, 0262122421

  • SKU: EBN-2166384
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4.7

16 reviews
Instant download (eBook) Strategies for Electronic Commerce and the Internet after payment.
Authors:Henry C., Jr. Lucas
Pages:280 pages.
Year:2001
Editon:1st
Publisher:The MIT Press
Language:english
File Size:1.95 MB
Format:pdf
ISBNS:9780262122429, 0262122421
Categories: Ebooks

Product desciption

(Ebook) Strategies for Electronic Commerce and the Internet by Henry C., Jr. Lucas ISBN 9780262122429, 0262122421

This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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