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(Ebook) Strategic Marketing Planning by Colin Gilligan, Richard M.S. Wilson ISBN 9780750622462, 0750622466

  • SKU: EBN-1403600
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4.5

29 reviews
Instant download (eBook) Strategic Marketing Planning after payment.
Authors:Colin Gilligan, Richard M.S. Wilson
Pages:643 pages.
Year:2003
Editon:1st
Publisher:Butterworth-Heinemann
Language:english
File Size:27.52 MB
Format:pdf
ISBNS:9780750622462, 0750622466
Categories: Ebooks

Product desciption

(Ebook) Strategic Marketing Planning by Colin Gilligan, Richard M.S. Wilson ISBN 9780750622462, 0750622466

Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: * Emarketing, strategic thinking and competitive advantage * The significance of vision and how this needs to drive the planning process * Hypercompetition and the erosion of competitive advantage * The growth and status of relationship marketing * Each chapter contains a series of expanded illustrations * Leading authors in this sector. * Builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management'. * Focusses on the critical 'planning' aspects of vital importance to students and practitioners.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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