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(Ebook) Strategic Marketing Management 8th Edition by Alexander Chernev ISBN 9781936572212 1936572214

  • SKU: EBN-7219380
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Authors:Alexander Chernev
Language:english
File Size:13.98 MB
Format:pdf
ISBNS:9781936572212, 9781936572199, 9781936572205, 1936572214, 1936572192, 1936572206
Categories: Ebooks

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(Ebook) Strategic Marketing Management 8th Edition by Alexander Chernev ISBN 9781936572212 1936572214

(Ebook) Strategic Marketing Management 8th Edition by Alexander Chernev - Ebook PDF Instant Download/Delivery: 9781936572212 ,1936572214
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Product details:

ISBN 10: 1936572214
ISBN 13: 9781936572212
Author: Alexander Chernev

Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.

(Ebook) Strategic Marketing Management 8th Edition Table of contents:

Part One: The big picture --
Part Two: Marketing strategy --
Part Three: Marketing strategy --
Part Four: Managing growth --
Part Five: Strategic marketing workbooks

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Tags: Alexander Chernev, Strategic Marketing Management

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