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(Ebook) Strategic Marketing in Fragile Economic Conditions by Irene Samanta, Irene Samanta ISBN 9781466662322, 1466662328

  • SKU: EBN-5218232
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Authors:Irene Samanta, Irene Samanta
Pages:300 pages.
Year:2014
Editon:1
Publisher:IGI Global
Language:english
File Size:12.42 MB
Format:pdf
ISBNS:9781466662322, 1466662328
Categories: Ebooks

Product desciption

(Ebook) Strategic Marketing in Fragile Economic Conditions by Irene Samanta, Irene Samanta ISBN 9781466662322, 1466662328

In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market and implement new marketing plans.

Strategic Marketing in Fragile Economic Conditions provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis. A timely and relevant scholarly resource, this publication is of use to business professionals, academicians, researchers, and graduate students aiming to stay abreast of the latest theories, research, and strategic models for business success during difficult economic times.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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