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(Ebook) Strategic Marketing for High Technology Products : An Integrated Approach by Thomas Fotiadis ISBN 9781138559288, 9780367591113, 9780203712924, 1138559288, 0367591111, 0203712927

  • SKU: EBN-48263162
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Instant download (eBook) Strategic Marketing for High Technology Products : An Integrated Approach after payment.
Authors:Thomas Fotiadis
Pages:206 pages.
Year:2018
Editon:1
Publisher:Routledge
Language:english
File Size:5.04 MB
Format:pdf
ISBNS:9781138559288, 9780367591113, 9780203712924, 1138559288, 0367591111, 0203712927
Categories: Ebooks

Product desciption

(Ebook) Strategic Marketing for High Technology Products : An Integrated Approach by Thomas Fotiadis ISBN 9781138559288, 9780367591113, 9780203712924, 1138559288, 0367591111, 0203712927

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated functional department approach, especially in relation to R&D and Marketing, It outlines and classifies the specific qualities and characteristics of the high-tech sector, while accommodating their use within the context of strategic marketing management and adopts a marketing oriented approach (consumer oriented, market oriented and competition oriented).
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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