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(Ebook) Strategic management in garment industry by Gordana Colovic ISBN 9780857095824, 085709582X

  • SKU: EBN-2559182
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Authors:Gordana Colovic
Pages:240 pages.
Year:2012
Editon:1
Publisher:Woodhead Publishing
Language:english
File Size:36.5 MB
Format:pdf
ISBNS:9780857095824, 085709582X
Categories: Ebooks

Product desciption

(Ebook) Strategic management in garment industry by Gordana Colovic ISBN 9780857095824, 085709582X

Strategic implementation in the garment industry requires a special kind of expertise.  Formulating a business strategy requires entrepreneurial focus and emphasizes the ability to conceptualize, analyze and weigh, whereas applying strategy primarily focuses on management.  All fashion companies, regardless of their current situation, must develop a long term strategy in accordance with their objectives, capabilities, resources and market positions.  This book begins by explaining strategy management, then moves on to discuss marketing and management, different strategic methods and ends with how to create organization structure and an organizational culture.

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