(Ebook) Strategic Management Essentials by Robert Grant, Peter A Murray, Stuart Orr, Bella Butler, Pieter-Jan Bezemer ISBN 9780730385721, 0730385728

(Ebook) Strategic Management Essentials by Robert Grant, Peter A Murray, Stuart Orr, Bella Butler, Pieter-Jan Bezemer ISBN 9780730385721, 0730385728

With all the essentials of strategic management for time-poor students, Grant et al.’s Strategic Management, Essentials Edition is designed for modern day undergraduates and MBA students. This Essentials edition offers practical, current and real-world content to give you the best foundation to build your course upon.Maintaining what academics and students know and love about previous editions of Grant et al.’s title, this resource uniquely caters to students in the APAC region, with an abundance of regional case studies, practical examples and revision exercises to cement learnings contextually.This resource is designed to future-proof students by outlining fundamental strategic concepts and explaining how they can be applied in uncertain, dynamic environments – like today’s.FeaturesUnlike traditional strategic management texts, this resource addresses contemporary concepts including the circular economy, co-working spaces, online business ecosystems (e.g. Alibaba) and achieving competitive advantage through innovation.Updated APAC case studies, examples, industry insights make for a future facing, current resource.Unique to Wiley, our Future Skills Guide provides expert and practical advice on career preparedness making for more future-ready graduates.