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(Ebook) Strategic Management, 6th Edition by Frank T. Rothaermel ISBN 9781265951504, 1265951500

  • SKU: EBN-54362556
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Authors:Frank T. Rothaermel
Pages:625 pages.
Year:2023
Editon:6th
Publisher:McGraw-Hill
Language:english
File Size:25.4 MB
Format:pdf
ISBNS:9781265951504, 1265951500
Categories: Ebooks

Product desciption

(Ebook) Strategic Management, 6th Edition by Frank T. Rothaermel ISBN 9781265951504, 1265951500

"The market for strategy texts can be broadly separated into two overarching categories: traditional application-based and research-based. Traditional application-based strategy books represent the first-generation texts with first editions published in the 1980s. The researchbased strategy books represent the second-generation texts with first editions published in the 1990s. I wrote this text to address a needed new category-a third generation of strategy content that combines into one the student-accessible, application-oriented frameworks of the first-generation texts with the research-based frameworks of the second-generation texts. The market response to this unique approach to teaching and studying strategy continues to be overwhelmingly enthusiastic"--
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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