(Ebook) Statistics for Management and Economics by G E R A L D K E L L E R

(Ebook) Statistics for Management and Economics by G E R A L D K E L L E R

B usinesses are increasingly using statistical techniques to convert data into infor-

mation. For students preparing for the business world, it is not enough merely 

to focus on mastering a diverse set of statistical techniques and calculations. A 

course and its attendant textbook must provide a complete picture of statistical concepts 

and their applications to the real world. Statistics for Management and Economics is 

designed to demonstrate that statistical methods are vital tools for today’s managers and 

economists.

Fulfilling this objective requires the several features that I have built into this book. 

First, I have included data-driven examples, exercises, and cases that demonstrate sta-

tistical applications that are and can be used by marketing managers, financial analysts, 

accountants, economists, operations managers, and others. Many are accompanied by 

large  and  genuine  data  sets.  Second,  I  reinforce  the  applied  nature  of  the  discipline  

by  teaching  students  how  to  choose  the  correct  statistical  technique. Third,  I  teach 

 students the concepts that are essential to interpret the statistical results.