(Ebook) Start a revolution : stop acting like a library by Bizzle, Ben; Flora, Maria ISBN 9780838912676, 9780838912829, 9780838912836, 0838912672, 0838912826, 0838912834

(Ebook) Start a revolution : stop acting like a library by Bizzle, Ben; Flora, Maria ISBN 9780838912676, 9780838912829, 9780838912836, 0838912672, 0838912826, 0838912834

But this is how we've always done it! Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this bookSteers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential usersOffers strategies for getting stakeholders on board and engaged, including how to address budgeting concernsDemonstrates the importance of the library's website as the digital main branch of the library, with guidance for creating and promoting itDetails the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technologyTakes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructionsShows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they'll have a roadmap for revolution at their own institution