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(Ebook) Sports Marketing and the Psychology of Marketing Communication by Lynn R. Kahle; Chris Riley ISBN 9780805857900, 0805857907

  • SKU: EBN-1134402
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Authors:Lynn R. Kahle; Chris Riley
Pages:444 pages.
Year:2005
Editon:1
Publisher:Lawrence Erlbaum Associates
Language:english
File Size:5.62 MB
Format:pdf
ISBNS:9780805857900, 0805857907
Categories: Ebooks

Product desciption

(Ebook) Sports Marketing and the Psychology of Marketing Communication by Lynn R. Kahle; Chris Riley ISBN 9780805857900, 0805857907

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments.
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