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(Ebook) Special Events: A New Generation and the Next Frontier (6th Ed.) by Joe Goldblatt ISBN 047044987X

  • SKU: EBN-2372682
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Instant download (eBook) Special Events: A New Generation and the Next Frontier (6th Ed.) after payment.
Authors:Joe Goldblatt
Pages:594 pages.
Year:2010
Editon:6th
Publisher:John Wiley and Sons
Language:english
File Size:6.62 MB
Format:pdf
ISBNS:047044987X
Categories: Ebooks

Product desciption

(Ebook) Special Events: A New Generation and the Next Frontier (6th Ed.) by Joe Goldblatt ISBN 047044987X

This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.
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