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(Ebook) Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool by Daniel Hurrle, Julia Postatny (auth.) ISBN 9783658088217, 3658088214

  • SKU: EBN-4975498
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$ 32 $ 40 (-20%)

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4.5

14 reviews
Instant download (eBook) Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool after payment.
Authors:Daniel Hurrle, Julia Postatny (auth.)
Pages:117 pages.
Year:2015
Editon:1
Publisher:Gabler Verlag
Language:english
File Size:2.39 MB
Format:pdf
ISBNS:9783658088217, 3658088214
Categories: Ebooks

Product desciption

(Ebook) Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool by Daniel Hurrle, Julia Postatny (auth.) ISBN 9783658088217, 3658088214

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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