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(Ebook) Social Customer Relationship Management : Grundlagen, Anwendungen und Technologien by Rainer Alt, Olaf Reinhold (auth.) ISBN 9783662527894, 9783662527900, 3662527898, 3662527901

  • SKU: EBN-5741262
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Instant download (eBook) Social Customer Relationship Management : Grundlagen, Anwendungen und Technologien after payment.
Authors:Rainer Alt, Olaf Reinhold (auth.)
Pages:127 pages.
Year:2016
Editon:1
Publisher:Gabler Verlag
Language:german
File Size:4.76 MB
Format:pdf
ISBNS:9783662527894, 9783662527900, 3662527898, 3662527901
Categories: Ebooks

Product desciption

(Ebook) Social Customer Relationship Management : Grundlagen, Anwendungen und Technologien by Rainer Alt, Olaf Reinhold (auth.) ISBN 9783662527894, 9783662527900, 3662527898, 3662527901

Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven für Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fallbeispiele. Für das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie drei Umsetzungsstufen und thematisieren auch Fragen der Datenerschließung und der Datenqualität. Es richtet sich sowohl an Praktiker als auch an Lehrende und Studierende.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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