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(Ebook) Social Communication in Advertising: Consumption in the Mediated Marketplace by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith ISBN 9781138094567, 1138094560

  • SKU: EBN-36511440
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4.4

14 reviews
Instant download (eBook) Social Communication in Advertising: Consumption in the Mediated Marketplace after payment.
Authors:William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
Pages:432 pages.
Year:2018
Editon:4
Publisher:Routledge
Language:english
File Size:30.66 MB
Format:pdf
ISBNS:9781138094567, 1138094560
Categories: Ebooks

Product desciption

(Ebook) Social Communication in Advertising: Consumption in the Mediated Marketplace by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith ISBN 9781138094567, 1138094560

Revised edition of Social communication in advertising, 2005.Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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