(Ebook) Social Cognition From Brains to Culture 3rd Edition by Susan Fiske, Shelley Taylor ISBN 978-1473969308 1473969301

(Ebook) Social Cognition From Brains to Culture 3rd Edition by Susan Fiske, Shelley Taylor ISBN 978-1473969308 1473969301

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Product details: 

ISBN 10:  1473969301

ISBN 13: 978-1473969308

Author: Susan T. Fiske, Shelley E. Taylor 

How do people make sense of each other? How do people make sense of themselves?

Social cognition attempts to explain the most fundamental of questions. It looks at why other people are not simply ‘objects’ to be perceived and how the social world provides dramatic and complex perspectives on the Self and Others.

The subtitle of this book ‘From Brains to Culture’ reflects the journey that Social Cognition has been on since it first emerged as a dynamic and forward-looking field of research within social psychology. Structured in four clear parts, Social Cognition: From Brains to Culture begins with a clear outline of the basic concepts before moving into more topical sections: understanding individual selves and others, followed by making sense of society.  The authors finish by looking beyond cognition to affect and behaviour.

Challenging and rigorous, yet strikingly accessible, this book is essential reading for all students of social psychology from undergraduate to post-graduate and beyond.

Table of contents: 

PART ONE: Basic Concepts in Social Cognition

2. Dual Modes in Social Cognition

3 Attention and Encoding

4 Representation in Memory

PART TWO: Understanding Individual Selves and Others

5 Self in Social Cognition

6 Attribution Processes

7 Heuristics and Shortcuts: Efficiency in Inference and Decision

Making

8 Accuracy and Efficiency in Social Inference

PART THREE: Making Sense of Society

9 Cognitive Structures of Attitudes

10 Cognitive Processing of Attitudes

11 Stereotyping: Cognition and Bias

12 Prejudice: Interplay of Cognitive and Affective Biases

PART FOUR: Beyond Cognition: Affect and Behavior

13 From Social Cognition to Affect

14 From Affect to Social Cognition

15 Behavior and Cognition

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Tags: Susan Fiske, Shelley Taylor, Social Cognition, From Brains