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(Ebook) Services Marketing: Text and Cases by Steve Baron, Kim Harris ISBN 9780333777923, 0333777921

  • SKU: EBN-1989464
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Authors:Steve Baron, Kim Harris
Pages:308 pages.
Year:2002
Editon:2nd
Publisher:Palgrave Macmillan
Language:english
File Size:1.89 MB
Format:pdf
ISBNS:9780333777923, 0333777921
Categories: Ebooks

Product desciption

(Ebook) Services Marketing: Text and Cases by Steve Baron, Kim Harris ISBN 9780333777923, 0333777921

This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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