(Ebook) Service Innovation. by Joseph Tidd, Frank Hull ISBN 9781848161306, 1848161301

(Ebook) Service Innovation. by Joseph Tidd, Frank Hull ISBN 9781848161306, 1848161301

In the most advanced service economies, services create up to three-quarters of the wealth and 85% of employment, and yet we know relatively little about managing innovation in this sector. The critical role of services, in the broadest sense, has long been recognized, but is still not well understood. Most research and management prescriptions have been based on the experience of manufacturing and high technology sectors. There is a clear need to distinguish which, if any, of what we know about managing innovation in manufacturing is applicable to services, what must be adapted, and what is distinct and different. Such is the goal of this book. This unique collection brings together the latest academic research and management practice on innovation in services, and identifies a range of successful organizational responses to current technological opportunities and market imperatives. The contributors include leading researchers, consultants and practitioners in the field, who provide rigorous yet practical insights into managing and organizing innovation in services. Two themes help to integrate the contributions in this book . OCo That generic good practices exist in the management and organization of innovation in services, which the authors seek to identify, bu.