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(Ebook) Selling the Sea: An Inside Look at the Cruise Industry by Bob Dickinson, Andy Vladimir ISBN 9780471749189, 0471749184

SKU: EBN-1388120

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Instant download (eBook) Selling the Sea: An Inside Look at the Cruise Industry after payment.

Authors:Bob Dickinson, Andy Vladimir

Pages:355 pages.

Year:2007

Editon:2

Publisher:Wiley

Language:english

File Size:4.87 MB

Format:pdf

ISBNS:9780471749189, 0471749184

Categories: Ebooks

Product desciption

(Ebook) Selling the Sea: An Inside Look at the Cruise Industry by Bob Dickinson, Andy Vladimir ISBN 9780471749189, 0471749184

An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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