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(Ebook) Selling and Sales Management by David Jobber, Geoffrey Lancaster ISBN 9780273720652, 0273720651

  • SKU: EBN-1858832
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4.6

11 reviews
Instant download (eBook) Selling and Sales Management after payment.
Authors:David Jobber, Geoffrey Lancaster
Pages:546 pages.
Year:2009
Editon:8
Language:english
File Size:5.62 MB
Format:pdf
ISBNS:9780273720652, 0273720651
Categories: Ebooks

Product desciption

(Ebook) Selling and Sales Management by David Jobber, Geoffrey Lancaster ISBN 9780273720652, 0273720651

Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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