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(Ebook) Search Analytics for Your Site by Louis Rosenfeld ISBN 9781933820200, 1933820209

  • SKU: EBN-2350430
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Instant download (eBook) Search Analytics for Your Site after payment.
Authors:Louis Rosenfeld
Pages:199 pages.
Year:2011
Editon:1st
Publisher:Rosenfeld Media, LLC
Language:english
File Size:33.76 MB
Format:pdf
ISBNS:9781933820200, 1933820209
Categories: Ebooks

Product desciption

(Ebook) Search Analytics for Your Site by Louis Rosenfeld ISBN 9781933820200, 1933820209

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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