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(Ebook) Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work by Roddy Mullin, Julian Cummins ISBN 9780749450212, 0749450215

  • SKU: EBN-1397932
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Instant download (eBook) Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work after payment.
Authors:Roddy Mullin, Julian Cummins
Pages:321 pages.
Year:2008
Editon:4th
Publisher:Kogan Page
Language:english
File Size:1.22 MB
Format:pdf
ISBNS:9780749450212, 0749450215
Categories: Ebooks

Product desciption

(Ebook) Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work by Roddy Mullin, Julian Cummins ISBN 9780749450212, 0749450215

The sales promotion is one of the marketer's most tested and most effective tools. Sales Promotion by Roddy Mullin and Julian Cummins explains all the stages of creating and implementing innovative and successful sales promotions. Sales Promotion details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising, as well as changes in the law. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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