(Ebook) Review of marketing research Volume 7 1st Edition by Naresh K Malhotra ISBN 9780857244765 0857244760

(Ebook) Review of marketing research Volume 7 1st Edition by Naresh K Malhotra ISBN 9780857244765 0857244760

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ISBN 10: 0857244760
ISBN 13: 9780857244765
Author: Naresh K Malhotra

(Ebook) Review of marketing research Volume 7 1st Edition Table of contents:

Chapter 1. Introduction: Analyzing Accumulated Knowledge and Influencing future Research

Overview

Publication mission

Chapters in the first volume

Chapters in the second volume

Chapters in the third volume

Chapters in the fourth volume

Chapters in the fifth volume

Chapters in the sixth volume

Chapters in this volume

References

Chapter 2. A backward glance of who and what marketing scholars have been researching, 1977–2002

Introduction

Method

Inputs

Outputs

Discussion

Conclusion and future direction

References

Chapter 3. Dynamic strategic goal setting: theory and initial evidence

Introduction

Theoretical foundations: purposeful behavior in firms

An integrative view of a firm’s goal structure: a hierarchical framework

How firms set goals: a process model

Illustrative empirical evidence

Findings

Summary and discussion

Acknowledgments

References

Chapter 4. Internet channel conflict: Problems and solutions

1. Introduction

2. The internet threatens relationships between existing channel members

3. The internet leads to coordination problems

4. The internet destroys traditional segmentation criteria

5. Conclusions

Notes

Acknowledgments

References

Chapter 5. Referral equity and referral management: the supplier firm’s perspective

1. Introduction

2. Referrals: a conceptualization

3. Types of referrals

4. Role of referrals in potential customers’ purchase decision

5. Referral equity: conceptualization

6. Building referral equity by managing referrals

7. Conclusion

Notes

Acknowledgments

References

Appendix. The role of referrals in potential customers’ purchase decisions: Illustrative propositi

Chapter 6. A critical review of question–behavior effect research

Objectives of this critical review

The mere measurement effect

The self-prophecy effect

Practical implications of question-behavior effect research

Conclusion

Notes

Acknowledgments

References

Chapter 7. Consumer cognitive complexity and the dimensionality of multidimensional scaling configur

Cognitive complexity

Third empirical study

Similarity task-related factors

Multivariate analysis

Discussion

Summary

Notes

References

Appendix A

Appendix B

Chapter 8. Structural modeling of heterogeneous data with partial least squares

1. Introduction

2. Partial least squares path modeling

3. Heterogeneity in PLS path modeling via interaction/nonlinear terms

4. Modeling heterogeneity with a priori groups

5. Unobserved heterogeneity in PLS path modeling

6. The FIMIX-PLS methodology

7. Empirical example

8. Summary and conclusion

Notes

Acknowledgment

References

Appendix

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