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(Ebook) Return on ideas : a practical guide to making innovation pay by Nichols, David ISBN 9780470028575, 9785320076584, 0470028572, 5320076584

  • SKU: EBN-5311054
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Instant download (eBook) Return on ideas : a practical guide to making innovation pay after payment.
Authors:Nichols, David
Pages:261 pages.
Year:2007
Editon:1
Publisher:John Wiley & Sons
Language:english
File Size:2.96 MB
Format:pdf
ISBNS:9780470028575, 9785320076584, 0470028572, 5320076584
Categories: Ebooks

Product desciption

(Ebook) Return on ideas : a practical guide to making innovation pay by Nichols, David ISBN 9780470028575, 9785320076584, 0470028572, 5320076584

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional sources such as theatre and comedy.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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