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EbookNice Team
Status:
Available0.0
0 reviewsISBN 10: 0415216067
ISBN 13: 9780415216050
Author: Rosemary Varley
Retail Product Management (1st Edition) is a well-structured, theory-informed yet practice-focused text—perfectly suited for students and practitioners learning the essentials of product buying, merchandising, and range planning in retail.
Introduction
1 Product management in a retail business
Introduction
A product defined
Retail product sectors
The role of product management in retailing
The strategic role of product management
The strategic role of the product range
The scope of retail product management
Retail product management: an evolving discipline
Summary
Review questions
Discussion questions
References and further reading
2 The decision-makers in retail product management
Introduction
Centralised retail buying organisations
Decentralised buying
Buying organisation managerial roles
Desirable attributes in buying and merchandising personnel
Additional buying decision-makers
The retail buying process: a traditional view
Buying committees
Limitations of the traditional buying process models
Buying groups
Consumer-led approaches to retail product management
Summary
Review questions
Discussion questions
References and further reading
3 Category management
Introduction
Efficient consumer response (ECR)
Category management
The category management process
Category management as an organisational concept
Drawbacks of category management
Review questions
Discussion questions
References and further reading
4 Selecting products
Introduction
Identification of product need
New product development
Product category life-cycles
The influence of consumer trends on the retail offer
Tracking product/market trends
The product selection process
Product selection criteria
Summary
Review questions
Discussion questions
References and further reading
5 Supply sources
Introduction
Types of supplier
The supplier search
The choice of supplier
Supplier evaluation and monitoring
Retail-supplier relationship development
The interaction approach
Stages of development in retailer-supplier relationships
Supply chain management
Summary
Review questions
Discussion questions
References and further reading
6 Product quantity decisions
Introduction
Stock control
Stock management for staple items
Service level
Sales forecasting
Sales-based ordering
Supplier-managed inventory
Promotional product planning
Summary
Review questions
Discussion questions
References and further reading
7 Product range management
Introduction
The product range
The merchandise budget plan
The assortment plan (model stock list)
Concessions
Summary
Exercises
Review questions
Discussion questions
References and further reading
8 Profitable product management
Introduction
Setting retail prices
The broader picture
Measuring product profitability
Negotiation
The impact of mark-downs
Legal issues
Shrinkage
Summary
Review questions
Discussion questions
References and further reading
9 Allocating space to products Introduction
The objectives of space allocation
Measuring retail performance in relation to space
The value of retail space
Allocating space on the basis of sales
Space elasticity
Allocating space according to product profitability
Practical and customer considerations
Space allocation systems
Store grading
Summary
Review questions
Discussion questions
References and further reading
10 Store design
Introduction
The interior decoration of a store
Materials
Atmospherics
Lighting
Signage
Store design and the corporate image
The exterior design
Location
Store image
The retail brand
Lifestyle retailing
Planning retail designs
Flagship stores
The strategic role of store design
Summary
Review questions
Discussion questions
References and further reading
11 Visual merchandising
Introduction
Visual merchandising
The scope of visual merchandising
Fixtures and fittings
Product presentation
Store layout
Displays
Summary
Review questions
Discussion questions and learning activities
References and further reading
12 Product management in non-store retailing
Introduction
Non-store retail formats
Home shopping
Product management implications
Product presentation
The selling environment
Pricing
Service
Convenience
Order fulfilment and delivery
Multi-channel retailing
Summary
Review questions
Discussion questions
References and further reading
13 International aspects of retail product management
Introduction
International retailing as a strategy
Product range: standardise or adapt?
The influences on different product strategies
Unavoidable adaptations
Organisation for product management
Local sourcing
Global sourcing
Ethical sourcing
Summary
Review questions
Discussion questions
References and further reading
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Tags: Rosemary Varley, Retail Product, Management Buying
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